Why Us
As industry disruption and Prop-Tech transforms the Real Estate business, our customised video templates make it easy for you to use in your daily business.
We create, design, produce, market and manage digital content for online and traditional media – and have done for decades. So, here’s how we can help you.
Core Values
Take Your Business To The Next Level
Online research is very easy for consumers now – just ask Google. Customer expectations are also much higher with limited attention span. This is why video content has quickly become the new standard in marketing in what has fast become a saturated Real Estate market. It’s essential to take your business to the next level.
Cost-Effective Quality Products - Easy Process
My Real Estate Videos has made this process really easy and extremely cost-effective for you. As well, you get very fast turn-around times to meet competitive market conditions or new listings.
Boost Your Brand Awareness
You establish yourself as a leading player and authority. Show the market your eye-catching properties. Boost your brand awareness. Highlight neighbourhood amenities. Attract more prospects to your website.
Increase Your Ranking
Video Ads are a rapidly growing trend and highly supported by Google and YouTube for preferred page ranking. Static property images no longer appeal to prospects who want to get a feel for the property, environment, local amenities and adjacent surroundings. The neighbourhood is a significant factor in property purchase decisions, so one quality video can serve all property listings in the same area.
Showcase Your Product 24/7
As a professional agent or broker, you can showcase everything you have to offer your clientele 24/7 – from quality properties and listings to advertising your particular services. Our professionally crafted video ads in mobile-friendly formats, can make a huge difference to your success.
Our Story
Every story includes chapters – collectively a journey. And every journey begins by taking the first step. Here’s ours . . .
Origins
Our story begins with me – Peter Campbell – and my one-way ticket to Hong Kong in 1977. Some called it ‘The Wild East’ back then.
I founded and built my company Multimedia Communications Limited and its subsidiary businesses, which grew to become Asia’s largest and most respected business-to-business communications group of the time.
As pioneers of new media and emerging digital technologies since their inception, our clients included the ‘Who’s Who’ of Asia’s leading business conglomerates, international corporations, financial and banking institutions.
By the late-80’s we had every type of technology imaginable, under one roof.
From film laboratories, broadcast video and audio production and post production, to myriad computer graphics stations, 2D and 3D animation systems, special effects, plus staging and events technologies. Everything grew as technology expanded. Also, there was the print, design, graphics, signage, photographers and whatever hardware or software applications evolved – we had it. Then were the JV’s and offices in Beijing, Shanghai, Chengdu and Cato Design in Melbourne – with a raft of amazing international and local staff to match!
Why such scale, you may ask?
We enabled complete in-house security of sensitive client information for their IPO’s, mergers and acquisitions – and kept our finger on the pulse of evolving technology.
IML Corporate Credentials
Fritz Lang's "M"
Night Of The Living Dead
Our Highlights
Some highlights of the many thousands of projects include: the launch of General Motors into China, the 1st and 2nd China Summit, the takeover of the Midland Bank in London by The Hongkong & Shanghai Bank, the merger of the Shanghai and Shenzen Stock Exchanges with The Stock Exchange of Hong Kong in the Great Hall Of The People, with then Premiere Li Peng. And our launch of United Airlines into Asia.
We launched Microsoft Explorer for Bill Gates, live in the US from the Microsoft offices in Hong Kong. And created Oxfam and Hewlett Packard’s international website presence in early 1995 as part of our ongoing drive into the opaque world of the Web. Our strategy to create a Pan Asian eCom internet backbone from UK, Europe, China and Asia down to Australia, and finally an IPO on the Canadian hi-tech Stock Exchange – was our tragic mistake.
Arising from the ashes once again, as co-founder of IML with my wife Caroline, we produced the global marketing program for Hong Kong’s HK$163Bn International Airport – including the 3D photo-realistic fly-through animation of the airport complex and shopping malls, together with new Dolby 5.1 Surround Sound.
We worked with Merrill Lynch on the presentation of the new Indian Economy to US Institutional Investors, then with India’s giant Reliance Industry, the Hong Kong Government’s core redevelopment and future reclamation projects by the Chief Town Planner and finally, the Hong Kong Financial Committee on the precipitous transitionary run-up period to the handover of Hong Kong to China, in 1997. After the handover, we left.
Alas, the Asian bubble was about to burst – it was the end of an era – and yet another new beginning for us.
New Beginnings
- Every journey begins by taking the first step.
It was 1997. Australia had never heard of DVD, its predecessor VCD and MPEG compression technologies. Or the stunning applications they offered for the business presentation and entertainment industries.
Our interactive media development blossomed; in-store touch screens for L’Oreal, interactive media for Mercedes E-Class and a string of highly successful interactive global presentations for Racing Victoria and then Chairman Brian Beattie. Back in the local corporate realm – DVD was beckoning. So in the late Nineties we began our journey into pioneering DVD around the world and at home in Australia.
We ventured into digital film restoration, and DVD authoring and content creation for Hollywood feature films on DVD for international markets. As well, I personally restored over 100 iconic silent movies.
Famous catalogues and classic features from such notables as Fritz Lang, Alfred Hitchcock, D.W.Griffiths, F.W. Murnau and the German Murnau Foundation, Rusfilm, Mosfilm, UFA and Lenfilm to name a few. Along the way we gleaned numerous accolades for their outstanding quality and attention to detail. Caroline continued optimising her high-quality encoding and masterful authoring then progressed to BluRay.
We experimented with every clever trick that DVD programming could offer, then produced our own content. Through our Global Music brand, we created Guitar Techniques and Effects with multi-camera visual selections .
Then a highly elaborate and complex DVD Jukebox program with three camera angle versions [1] live band performances [2] sophisticated karaoke versions – no lead singing with 3D animated lyrics [3] performance versions from the singer’s Point-Of-View – facing a live audience singing and dancing to each song.
It wasn’t enough! We founded Accent Film Entertainment in 2003 which went on to become a leading all rights, independent film distributor, releasing a diverse range of over 500 auteur-driven, original and sometimes challenging films and documentaries in all genres from around the world. From attending annual film markets at Cannes and Santa Monica, we released Theatrically, on DVD, Pay and FreeTV, and later on major VOD Platforms. We created and produced all posters, DVD covers, promotions, advertising and marketing material ourselves in-house.
But once again, the winds-of-change were blowing. We partnered with Google Inc, digitally encoded and launched our films on Google Play, set up our VoD channel, then Trailer channel, released our catalogue on Telstra Bigpond, iTunes and numerous other VOD Platforms. It wasn’t enough!
In 2011 we set up an IP business Accent Media Group to create properties for animated films, TV series and Transmedia. One of these being a major 3D, stereoscopic, animated sci-fi family epic feature film, currently in pre-production. More to come on this later – with links to its dedicated “The Making Of” and Merchandising website.
New Focus
It’s no secret the Media & Entertainment business and associated industries are in disruptive upheaval by mobile connectivity and online content platforms. Audiences are fragmented and time-poor. In reality, it’s a mirror for every individual, business, product or service trying to find its audience – it affects us all. To meet these new challenges, we focus on flexible, collaborative online business models – corporate, consumer, e-com and affiliates – to build leads and grow sales.
Prop-tech and AI Real Estate Disruption
Prop-Tech disruption of the Real Estate Industry and growth in AI applications, provides myriad opportunities for highly targeted digital content. So here we are !!
We craft and contract the best skillsets to match business and customer needs and increased demands for online growth in the digital media and e-commerce space.
